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Subaru aims to shift to all-electric lineup by mid-2030s

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Six trends shaping the industries and sectors we cover in 2021

Six trends shaping the industries and sectors we cover in 2021

Capital Markets View – January 2021


Subaru aims to shift to all-electric lineup by mid-2030s

Subaru Corp. aims to shift to an all-electric lineup of cars by the first half of the 2030s in a bid to promote emissions-free driving, Reuters reported Jan. 19.

President Tomomi Nakamura and Chief Technology Officer Tetsuo Onuki reportedly disclosed the Japanese automaker's plans at a press briefing.

Subaru said its goal was for battery-electric cars or hybrids to comprise at least 40% of vehicles it sold globally by 2030, according to the report.

Additionally, the maker of Outback and Forester SUVs intends to leverage its partnership with Toyota Motor Corp. to launch a "strong hybrid" car and an all-battery EV later in the decade, the report said. The new models reportedly will be added to its lineup of mild hybrid and plug-in hybrid vehicles.

Although the company, known for its use of a boxer engine layout in most of its vehicles, will be using Toyota's technology, Subaru wants to make hybrids that are distinct to its brand, Onuki reportedly said. He noted that the carmaker needs to "further improve vehicle safety and the performance of our all-wheel drive."

The two carmakers, having previously co-developed rear-wheel-drive Toyota 86 and Subaru BRZ sports car models, also announced in June 2019 that they will co-develop a new battery-electric platform for vehicles including midsize and large passenger electric cars.