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Nexstar, comScore expand currency and measurement agreements

ComScore Inc. signed a multiyear agreement with Nexstar Media Group Inc. to serve as a currency and measurement provider to all Nexstar markets.

Under the partnership, comScore will provide Nexstar with a local cross-platform currency to capture audience insights across local linear TV, mobile, desktop and over-the-top, according to a Jan. 10 news release.

ComScore also will accelerate the expansion of its over-the-air household panel to provide representative and actionable insights into local over-the-air and OTT viewing habits.