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Baidu CEO tells staff to put values before profits

founder and CEO RobinLi has called on his employees to help change the revenue-centric mindset ofthe company, the South China Morning Postreported May 10.

The search engine has come under fire for the death of Wei Zexi, a 21-year-oldcomputer science student who died after reportedly undergoing a treatment helearned about from the search engine.

In aninternal memo sent to Baidu employees, Li expressed his concern over thepossibility of an impending bankruptcy if the company culture remainsprofit-oriented.

TheCyberspace Administration of China has demandedan overhaul of Baidu's ranking system for its paid search results, ordering thesearch engine giant to maintain impartiality in its search listings by rankingaccording to credibility. This took place after CAC's week-long investigationconcluded that Baidu prioritized high-paying advertisers and failed to labelsponsored links.

Baidu hasstarted applying changes to its system, having removed most of its paid medicalsearch results. It also cut off ties with military-related medical institutions.