As expected, BBC Worldwide Ltd. launched BBC Player in via StarHub Ltd.'spay TV platform, Broadband TV News reported Sept. 27.

BBC Player, a multigenre subscription video-on-demandservice debuting in Asia exclusively through StarHub, features content from BBCEarth, BBC First, BBC Lifestyle, CBeebies and BBC World News in addition to new channel BBC Brit.

The service allows StarHub's subscribers to BBC channels todownload programs or conduct catch-up viewing. BBC Player can be accessedonline or through an app on AppleInc.'s iOS and Alphabet Inc.-owned Google Inc.'s Android.

BBC Worldwide is the commercial arm of the 's British Broadcasting Corp.