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Titan to enter US market via Amazon

Titan Co. Ltd. has collaborated with Amazon.com Inc. to sell its watches in the U.S., Livemint reported Aug. 8.

Amazon will sell Titan products via its global selling program, which allows India-based merchants to sell their products in other countries. Titan will also launch accessories from its youth segment brand Fastrack before possibly adding other products from its portfolio, the report said.

The two companies will reportedly also look at expanding their collaboration to markets such as the EU and Japan.

Livemint added that the watchmaker has selected 500 models under the Titan and Fastrack brands, priced between $30 and $300, for the U.S. launch.