Liberty Globalplc unit Virgin MediaInc. launched a new advertising sales house catering to theU.K. and Irish markets.

Called Virgin Media Solutions, the new unit will be theexclusive sales agency of all TV3 Group channels in Ireland, and take charge ofall ad sales for Virgin Media, according to a Sept. 26 statement.

Former TV3 Group brand solutions director Paula McCarthywill lead the Virgin Media Solutions Ireland sales team, while former VirginMedia U.K. head of advertising Gareth Vaughan Jones will be her U.K.counterpart. Both will be reporting to TV3 Group commercial director GavanByrne.