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Report: AMC Entertainment could allow texting in some theaters, CEO says

Adam Aron, president and CEO of , saidthe company could allow texting or cellphone use in some of its theaters in abid to better engage millennials, Varietyreported April 13, citing an interview with the executive.

Responding to a question, Aron said AMC could set upspecific auditoriums that are texting friendly, or even consider setting up asection for texting within auditoriums.