David Gibbons, former COO at BBC Worldwide Ltd., joined Comcast Corp.'s NBCUniversalMedia LLC as senior vice president of international operations and technology,Digital TV Europe reported July 22.

Gibbons, who will now work for the international division ofNBCU, previously oversaw the commercial division of the British Broadcasting Corp.'s direct-to-consumer initiatives,such as the BBC Store and other projects.

BBC has yet to find a replacement for Gibbons, according to thereport.