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Starbucks starts testing digital menus to improve sales

Starbucks Corp. has set up digital menus at certain of its namesake cafes and at some Starbucks airport stores in the U.S. in a bid to improve sales, especially during the lean afternoon period, Bloomberg reported March 8.

A Starbucks cafe in Chicago's Loop area reportedly features a six-panel digital menu that changes throughout the day. The monitors can swap features depending on the season as well as change prices of items quickly, Bloomberg reported.