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Report: NBCU to merge broadcast, cable presentation for upfronts

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Report: NBCU to merge broadcast, cable presentation for upfronts

Comcast Corp.'sNBCUniversal Media LLCis merging the NBC (US)presentation with those of Telemundo(US) and the entire NBCU cable entertainment group for television'sannual upfront week, The HollywoodReporter reported March 30.

The presentation is scheduled for May 16, according to thereport.

Linda Yaccarino, NBCU chairman of ad sales and clientpartnerships, said the new strategy will bring the media company in one place.