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Discovery Polska invests in new Polish channel

Discovery Communications Inc. unit Discovery Polska acquired a 49% stake in Green Content, owned by Polish media firm Agora, for 14 million Polish zlotys, Broadband TV News reported Dec. 12, citing Wirtualne Media.

As part of the deal, both parties agreed to launch Metro, a new TV channel carried on the new digital terrestrial television multiplex MUX-8. The startup cost for the channel was reportedly 10 million zlotys.

Discovery Polska plans for a full takeover of Green Content by the end of 2017, according to the report.

As of Dec. 9, US$1 was equivalent to 4.23 Polish zlotys.