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Amazon to open 4th and largest fashion studio in Tokyo

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Amazon to open 4th and largest fashion studio in Tokyo

Amazon.com Inc. said Oct. 4 that it will open its fourth and largest fashion studio in Tokyo to shoot photographs and videos of products offered by its rapidly growing fashion business.

The new studio, in Shinagawa Seaside, central Tokyo, will be used to shoot and produce photography and videos of more than 1 million products per year for Amazon Fashion, the company said. Amazon will sponsor fashion shows and other industry events at the studio and offer it for use by students and designers.

With a total floor space of more than 7,500 square meters, the new studio is the largest of its kind for Amazon, which opened studios in Brooklyn, N.Y., in 2013, in London in 2015 and in Delhi in September 2017. The Tokyo studio will include 11 areas for still photography, five for video shooting, two for editing and a space for hairstyling and makeup. It will also have a library, a lounge and meeting rooms, Amazon said.

At a time when the assortment of Amazon Fashion is expanding, the Tokyo studio will offer high-resolution images of products in large volumes, James Peters, who heads Amazon's fashion business in Japan, said. Peters, who highlighted fashion as the fastest-growing category for Amazon, both in Japan and worldwide, said images captured in the studio will allow customers to check colors, fittings and textures with greater accuracy on Amazon sites.

Amazon aims to add at least 4,000 jobs in Tokyo by summer 2018, the company's president for Japan, Jasper Cheung, said.

Seattle-based Amazon launched its fashion business in 2007 to sell clothing, accessories, shoes, bags and watches, among other goods, from brands ranging from adidas AG and Swatch Group Ltd. to PVH Corp.'s Calvin Klein and Tommy Hilfiger.