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Report: Vevo to debut music video app, subscription service

Vevo LLC is working to debut a new app in the week of July11, followed by an ad-free subscription service in coming months, The Wall Street Journal reported July 14.

The move is expected to help Vevo promote the service, sincemost people "don't even know the Vevo brand," Vevo CEO Erik Huggersreportedly said in a statement.

Vevo is a music video joint venture of , its unit Universal MusicGroup, Alphabet Inc.'sGoogle Inc.,Sony Corp.'s SonyMusic and Abu Dhabi Media.