Meredith Corp.struck a multichannel partnership with YouTube network What's Up Moms to createand distribute lifestyle content to their combined viewership.

As part of the partnership, What's Up Moms co-founders Elle Walker,Meg Resnikoff and partner Brooke Mahan were named contributors to the Parents magazine. They will write a bimonthlyadvice column for the magazine and contribute other content beginning with the Mayissue, the company said April 7.

Furthermore, What's Up Moms will also come up with a new originaldigital video series for Parents.com.

Alphabet Inc.unit Google Inc. ownsYouTube.