trending Market Intelligence /marketintelligence/en/news-insights/trending/Hmrjtffbh0zZb1oOuiQg0w2 content esgSubNav
In This List

Starz names marketing chief


Insight Weekly: Global stock performance; hydrogen pilot projects; Powell's Fed future unsure


A Telecom Company Relies on Deep Data to Chart its Future Strategy


ESG & Technology: Impacts and Implications


Next in Tech | Episode 35: Multifactor authentication needs and hesitations

Starz names marketing chief

Starzpromoted Alison Hoffman to the newly created position of chief marketingofficer.

Hoffman spearheads all of the company's consumer andaffiliate marketing, including brand and creative strategy, media planning anddigital and social marketing, Starz said July 7. She also oversees branding andpositioning of Starz's consumer platforms and products.

Hoffman recently served as the company's executive vicepresident of marketing. Previously, she was vice president of creative andbrand strategy at AMC NetworksInc.