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Starz names marketing chief

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Starz names marketing chief

Starzpromoted Alison Hoffman to the newly created position of chief marketingofficer.

Hoffman spearheads all of the company's consumer andaffiliate marketing, including brand and creative strategy, media planning anddigital and social marketing, Starz said July 7. She also oversees branding andpositioning of Starz's consumer platforms and products.

Hoffman recently served as the company's executive vicepresident of marketing. Previously, she was vice president of creative andbrand strategy at AMC NetworksInc.