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Publisher sues Netflix over 'Black Mirror: Bandersnatch'

Chooseco LLC, a publisher of the classic children's interactive book series "Choose Your Own Adventure," sued Netflix Inc. for $25 million over alleged trademark infringement in the streaming giant's "Black Mirror: Bandersnatch" interactive film.

In a filing with the U.S. District Court for the District of Vermont, the publisher claimed that associating the movie, which included graphic content, with the book series could hurt the brand and impact book sales, according to a Jan. 11 news release.

"The misappropriation of our mark by Netflix presents an extreme challenge for a small independent publisher like Chooseco," Shannon Gilligan, Chooseco's co-founder and publisher, said in a news release. "We have received an unprecedented amount of outreach from people who believed we were associated with the creation of this film, including parents who were concerned that we had aligned the CYOA brand they knew and loved with content that surprised and offended them."

The film's protagonist, a video game designer, asserts in the opening sequence that his own work is based on "Bandersnatch…a Choose Your Own Adventure book." Although identified as a "Choose Your Own Adventure" book, "Bandersnatch" is a fictional title that is not in the "Choose Your Own Adventure" collection, the publisher added.