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Baidu CEO abandons plan to purchase video unit iQiyi

BaiduInc. chairman and CEO Robin Li has withdrawn his bid to purchaseBaidu's 80.5% stake in the Chinesecompany's video streaming service iQiyi, Bloomberg reported July 25.

The involved parties, which include an investor group led byLi and iQiyi founder and CEO Yu Gong, reportedly were unable to reach an agreementon the price and structure of the deal after several rounds of talks.

The move comes after U.S.-based Acacia Partners, a Baiduinvestor, earlier criticized the search engine firm over the proposedsale, claiming the offer undervalued iQiyi at $2.8 billion.