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NBCU, Vox Media team up to launch digital advertising initiative

Vox Media joined forces with 's to launchConcert, a premium quality content and audience inventory for advertisers.

Concert will allow brand marketers to target an audience ofmore than 150 million people across Vox Media's eight properties and NBCU'sdigital properties, according to an April 4 news release.

Also, sales teams from both companies will market Concert toadvertisers and expand the offering to include other premium publishers incoming months.

The initiative follows NBCU's strategic investment in VoxMedia in August 2015.