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ITV extends carriage deal with Virgin Media for 3 years

British commercial broadcaster ITV PLC has secured a three-year carriage agreement extension with Virgin Media Inc., ending over a year of negotiations between the companies, The Guardian of London reported.

Under the deal, financial details of which were not disclosed, ITV channels in standard and high definition will be available on the Liberty Global PLC unit's existing and planned platforms. The latter will also get all of ITV's 4K programming including future sporting events and more on-demand content, as well as enable access to online video app ITV Hub on its set-top boxes.

The two companies will also work together to enable cloud-based recordings in the future.

Virgin Media is still locked in a spat with multichannel broadcaster UKTV over a new carriage deal. UKTV claimed that Virgin Media demanded a substantial cut in the carriage fees for its channels.

Recently, Virgin Media was said to be preparing to find new channels that could permanently replace UKTV channels on its TV lineup, inviting bids from broadcasters and media companies.