Media and technology company Eko introduced an interactive virtual reality technology that allows storytellers to create interactive, live-action experiences for viewers.

The live-action videos that can be as responsive as Computer Generated games allow viewers to choose how the story unfolds based on the choices they make while interacting with the videos, the company said June 6.

The technology was used in a VR short film, "Broken Night," that premiered at the 2017 Tribeca Film Festival in April and at Cannes Film Festival in May.

Eko investors include Innovation Endeavors, Intel Capital, Marker, Metro-Goldwyn-Mayer Inc., NEA, Samsung, Sequoia Capital, Sony Corp.'s Sony Pictures Entertainment, Warner Music Group Corp. and WPP.