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Media & Comm, editor's picks: Vue's dynamic ads; box office's wait for Star Wars


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Media & Comm, editor's picks: Vue's dynamic ads; box office's wait for Star Wars

Here are the editor's top picks for the week.

PlayStation Vue serving dynamic ads to subscriber household members

As part of what is expected to be a broader push in 2018, Sony Corp.'s PlayStation Vue has begun targeting ads to different members of its subscriber households on select networks. Dwayne Benefield, head of PlayStation Vue, told investors at UBS Global Media and Communications Conference that advertisers can now target different household members with distinct messaging on select networks on the virtual provider. Benefield said the offering is beneficial to advertisers looking to connect with more targeted viewers and to users, who may be more receptive to messaging around certain types of products or services.

Short-form content, multiple platforms to drive sports rights higher

With platforms proliferating and media consumption fragmenting, sports rights holders face a different negotiating environment. Speakers at the UBS Global Media and Communications Conference discussed these shifts.

Conference Chatter: Multichannel Summit panel: Regional factors dampen M&A in European telecoms

Despite low interest rates and supportive macroeconomic conditions, there has been a plunge in regional telecoms M&A relative to recent years, industry observers discussed at S&P Global Market Intelligence's European Multichannel Summit in London. Unlike the wave of M&A announcements sweeping the U.S. and Asia-Pacific markets, a range of regional factors in Europe — including regulation, market fragmentation and waning private equity interest — have dampened enthusiasm for deals in recent months, a panel said Dec. 4 at the event in London.

CBS research chief expects broadcast ad revenue to climb 5% in 2018

While media buyers on an earlier panel painted a negative picture, CBS Corp. Chief Research Officer David Poltrack projected broadcast TV would post a mid-single-digit gain in advertising dollars during 2018. Speaking at the UBS Global Media and Communications Conference, Poltrack estimated that the broadcast network television sector would ring up a 5% ad sales gain next year. That compared, Poltrack said, with the 2% decline forecast from media buying executives on the advertising forecast panel.

Data Dispatch: 'Coco' charms again as sleepy box office waits for Star Wars

Theaters will host one featherweight debut flick over the weekend of Dec. 8 as audiences gear up for a "Star Wars" Christmas. While geriatric comedy "Just Getting Started" will bring senior superstars Morgan Freeman and Tommy Lee Jones to the screen, it will not be enough to rouse the sleeping box office bear.