Koninklijke Ahold Delhaize NV-owned Albert Heijn said May 20 that it is offering on a trial basis discounts on unsold chicken and fish products in a bid to reduce food waste.

The initiative is being tested at a store in the Netherlands.

The Dutch grocer said that prices on chicken and fish products will be automatically reduced according to their sell-by date.

Albert Heijn said it developed an algorithm that takes into consideration several factors — such as location, weather conditions, historical sales performance and in-store stock — to determine the best price to eliminate unsold products. The regular price and the discounted price will be both indicated in the price tag.

The supermarket chain added that it aims to reduce half its food waste by 2030.

In May, the Nikkei Asian Review reported that Seven & i Holdings Co. Ltd.-owned 7-Eleven Japan will offer a 5% discount on food products that are about to expire in a bid to reduce food waste and cut garbage costs.