U.S. personal and beauty products company Coty Inc. said June 11 that its relaunched cosmetics brand Covergirl will open its first-ever flagship store. The store will open in New York's Times Square in the fall.
The 10,000-square-foot store will feature a space with interactive elements, digital experiences and full-service makeup application.
In April, Coty launched a makeup try-on mirror as it looks to combine digital and traditional makeup experiences.
