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German regulator breaks up soccer rights monopoly

's Federal Cartel Office, or the Bundeskartellamtprohibited a single buyer from having exclusive broadcast rights to allBundesliga soccer matches, starting from the 2017-18 season onwards, theregulator said April 11.

Thedecision is expected to hit Skyplc's Sky DeutschlandGmbH, which currently holds all live rights to the matches, Reutersreported the same day.

Sky paid€2.5 billion for the deal back in 2012, according to the report.

Both theGerman League Association and the German Football League, or DFL, agreed to thenew rules.

The DFLpreviously opposedthe then-proposed regulation.

Out of atotal 306, the regulator wants between 30 to 102 matches to be awarded to analternative bidder.

BundeskartellamtPresident Andreas Mundt said a monopoly of the Bundesliga TV rights will stifleinnovation among media platforms, including online services.