Lions GateEntertainment Corp. and Kevin Hart have joined forces to launch anew video-on-demand service, called Laugh Out Loud.
As part of the partnership with Hart and his company,Hartbeat Digital, Lions Gate also will create a new social adventure mobiletablet game, the company said March 31.
The new OTT service will serve as the exclusive home for allcontent created by Hart outside his theatrical and live touring activities andwill include original series starring Hart. One of the first shows beingdeveloped is a hidden camera premium original series in which Hart stars as anundercover Lyft driver.
Additionally, Laugh Out Loud will feature content curated byHart along with shows featuring social media stars and up and coming comedians,including a series starring social media personality Logan Paul.
Codeblack CEO Jeff Clanagan, who has served as Hart'sbusiness partner for the past 10 years, will serve as president of the newservice and Hartbeat Digital.