Walmart Inc. has rolled out new low-cost apparel brands in a bid to challenge e-commerce giant Amazon.com Inc.'s growth, Bloomberg reported Feb. 16, citing a company presentation to suppliers at a meeting in late January.
According to the report, the new brands include Time and Tru for women, Wonder Nation for kids and Terra & Sky for plus-size customers. The brands will replace Walmart's existing brands such as Faded Glory, White Stag and Just My Size. Walmart's clothing brand George, which came from the company's U.K. unit Asda, will also reportedly be redesigned to cater exclusively to men.
The launch is part of Walmart's plan to improve its clothing business and counter the "encroachment" of Amazon in the segment, Bloomberg reported. The presentation reportedly also showed Walmart's plans to enhance its home decor business and details about its partnership with Hudson's Bay Co.-owned Lord & Taylor. The retail giant said in November 2017 that it will add Lord & Taylor brands on Walmart.com by this spring.