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Spark NZ unit to buy data consulting company NOW Consulting

Qrious Ltd., a data, analytics and artificial intelligence business owned by Spark New Zealand Ltd., inked a conditional agreement to acquire NOW Consulting.

Financial terms of the transaction, expected to close in the next few days, were not disclosed, according to a Sept. 4 news release.

The merged entity will operate under the Qrious brand. It will combine the data, analytics and customer engagement capabilities of Qrious with NOW Consulting's data integration, engineering and visualization to provide data services.

New Zealand-based NOW Consulting is the data consulting division of WhereScape Software.