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Shiseido to launch Nars cosmetics in China
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Japanese cosmetics company Shiseido Co. Ltd. said it will release its Nars cosmetics line in China, considering the increase in beauty product demand and rising income levels among Chinese customers, Nikkei Asian Review reported Aug. 1.
Shiseido will launch through Chinese e-commerce site WeShop and will open a store in Raffles City Center, Shanghai, in September. The report said the company expects the expansion to boost sales in the country by 14% in 2017 on a local currency basis.