Discovery Communications Inc. saw the largest rise in short interest relative to shares outstanding among Kagan-covered media and entertainment companies between July 14 and July 31.

The company saw short interest increase 417 basis points to 23.30% of shares outstanding at the end of the period.

Scripps Networks Interactive Inc. saw the largest drop in short interest relative to shares outstanding among Kagan-covered media and entertainment companies between July 14 and July 31. The percentage of the company's shares held short relative to shares outstanding declined 297 basis points to 11.45% as of July 31.

SeaWorld Entertainment Inc. topped the list of most shorted media and entertainment companies during the period. The company saw short interest rise 231 basis points to 26.90% of shares outstanding.

Kagan is a research group within S&P Global Market Intelligence.