Google Inc.'s YouTube struck new agreements with music labels Universal Music Group and Sony Corp.'s Sony Music Entertainment Inc.
The global, multiyear deal with Universal Music Group will provide recording artists and song writers improved content flexibility and growing compensation from YouTube's ad-supported and paid-subscription tiers, Variety reported Dec. 19, citing a statement from Universal Music Group chairman Lucian Grainge.
Meanwhile, Bloomberg News reported Dec. 19 that YouTube's deal with Sony Music Entertainment and Universal Music Group is expected to help the video service launch a new paid music streaming service early next year.
Warner Music Group Corp. had inked a new deal with YouTube in May.
Google is a unit of Alphabet Inc. Universal Music Group is owned by Vivendi SA.