Spanishbroadcaster Atresmedia launched its international channels Antena 3 andAtreseries in the U.K., via Liberty Global plc unit , Broadband TV Newsreported July 22.

The channels will be added to Virgin Media's Spanish Viva package,and marks Atresmedia's first foray in the British pay TV market.

Aside from Antena 3 and Atreseries, Atresmedia also operatesinternational channel Hello! TV.