Gannett Co. Inc. bought a majority investment in Grateful Ventures LLC, an online media and publishing company.
Grateful Ventures focuses on building lifestyle content and monetization strategies for food and cooking websites and bloggers. Financial terms of the deal were not disclosed.
The deal is expected to allow the company to expand and diversify USA Today Network's portfolio and audience, and increase the number of Gannett's owned and operated digital sites, the company said Oct. 4. At USA Today Network, Grateful will launch next year into several new personality-driven lifestyle categories with various content, including videos, live interactions and event integrations.
Grateful also plans to build a video-production and photography facility, which will include a kitchen studio to produce original video series and shows.