trending Market Intelligence /marketintelligence/en/news-insights/trending/ejhD47NCVtZgvNu9Vg7Taw2 content
Log in to other products

Login to Market Intelligence Platform

 /


Looking for more?

Contact Us

Request a Demo

You're one step closer to unlocking our suite of comprehensive and robust tools.

Fill out the form so we can connect you to the right person.

If your company has a current subscription with S&P Global Market Intelligence, you can register as a new user for access to the platform(s) covered by your license at Market Intelligence platform or S&P Capital IQ.

  • First Name*
  • Last Name*
  • Business Email *
  • Phone *
  • Company Name *
  • City *
  • We generated a verification code for you

  • Enter verification Code here*

* Required

Thank you for your interest in S&P Global Market Intelligence! We noticed you've identified yourself as a student. Through existing partnerships with academic institutions around the globe, it's likely you already have access to our resources. Please contact your professors, library, or administrative staff to receive your student login.

At this time we are unable to offer free trials or product demonstrations directly to students. If you discover that our solutions are not available to you, we encourage you to advocate at your university for a best-in-class learning experience that will help you long after you've completed your degree. We apologize for any inconvenience this may cause.

In This List

Report: Amazon to sell video ad space on shopping app

Virgin Media-O2 Tie Up, EC Reversal on Three-O2 to Reboot Consolidation

COVID-19 Impacts Incumbent Telco Revenues In Western Europe

Disney+ Ditches Free Trials — Will Other Big Streamers Follow Suit?

COVID-19 Pandemic Likely To Cause US Telemedicine Boom


Report: Amazon to sell video ad space on shopping app

Amazon.com Inc. plans to offer video advertising space on its smartphone shopping app later in 2019, Bloomberg News reported March 21, citing people familiar with the matter.

The short video ads will appear in response to search results on the app, presenting valuable space for advertisers because people looking for a product are said to have a higher tendency to buy than those browsing through social media sites, the newswire said.

Market research company eMarketer earlier projected that mobile video ad spending in the U.S. will be close to $16 billion this year and reach almost $25 billion in 2022.

According to the report, the Seattle company has testing the ad feature on Apple Inc.'s iOS platform for several months. It reportedly plans to run similar tests for Google LLC's Android platform later in the year.

Amazon and Google did not immediately respond to requests for comment from S&P Global Market Intelligence.

The news came after it was reported that Amazon has been blocking ads for poor-selling items in a bid to reduce costs and boost profitability.