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The week in OTT: Netflix CEO discusses China; Amazon greenlights horror show

The week in over-the-top provides a recap of recent news related to OTT initiatives from various networks and platforms.

* Netflix Inc. CEO said at an event in New York that the likelihood of the streaming giant entering the Chinese market "doesn't look good," Bloomberg News reported Oct. 7. Netflix CEO Reed Hastings also pointed out how the movie services of Walt Disney Co. and Apple Inc. were shut down in China even as they were "very good" in the country.

* Amazon.com Inc. greenlit an original horror anthology series, "Lore," based on a podcast of the same name. According to an Oct. 6 news release, the 10-episode series will showcase stories about frightening, psychologically disturbing and even paranormal true events. The series will be available exclusively on Amazon Prime Video in 2017 in Austria, Germany, Japan, the U.K. and the U.S.

In other platform news…

* Netflix and luxury theater chain iPic Entertainment agreed to screen original Netflix movies in theaters and on the streaming service on the same day, The Wall Street Journal reported Oct. 4. In 2017, Netflix movies will be shown in iPic theaters in Los Angeles and New York City, with an option of playing the movies at iPic's 13 other locations or independent theaters.

* AT&T Inc.'s upcoming streaming service DIRECTV NOW added Viacom Inc.'s portfolio of premier networks to its programming lineup, according to an Oct. 4 news release. DIRECTV NOW, which is set to launch in the fourth quarter, will offer access to more than 100 channels, including live and on-demand programming.

* Amazon.com will premiere original special "An American Girl Story—Melody 1963: Love Has to Win" on Oct. 21 on Prime Video in the U.S. and the U.K. The original live-action special is based on a character called Melody and inspirational stories. The first special, which stars Marsai Martin, Frances Fisher, Frankie Faison and Idara Victor, is set in 1963 Detroit during the civil rights movement, the company said Oct. 3.

* Spanish Broadcasting System Inc.'s LaMusica music streaming app added a full video channel lineup. Targeting Hispanic millennials, the video lineup includes bi-cultural/bi-lingual, short-form vertical video content covering Latin music, entertainment and pop-culture, the company said Oct. 3. LaMusica's new shows include "snackable" segments that range between 30 seconds and 90 seconds.