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Unilever arm invests in household services provider Helpling

Consumer goods giant Unilever PLC's venture capital and private equity arm made an investment in Helpling, an online marketplace for household services, the two companies announced in a joint statement on Aug. 2.

The size of the investment was not disclosed.

The investment by Unilever Ventures follows multiple strategic partnerships between Unilever and Helpling, which have included co-branded marketing campaigns, in-store cooperation and content development, and distribution of home care products. The two companies said they will explore further strategic partnerships as Helpling continues to drive the online shift of household services.

"Helpling has proven over the last few years that it can build market leadership and achieve strong economies in this space," Olivier Garel, head of Unilever Ventures, said in the statement. "Our investment in Helpling provides access to a market that is still in the very early days with tremendous potential."

Helpling was founded in Germany in 2014. It allows customers to book through its website or app services to fulfill a range of household chores such as cleaning, vacuuming and dusting. It offers its services in nine countries including the U.K., United Arab Emirates and Australia. Rocket Internet SE, which incubates and invests in internet companies, is also an investor in Helpling.

Unilever Ventures has focused its investments in early-stage companies including meal-kit provider Gousto and fruit company Froosh.