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Squarespace, Madison Square Garden ink signature partnership

Publishing platform Squarespace reached an agreement with Madison Square Garden Co. to become the New York Knicks' first jersey sponsor.

Beginning in the 2017-2018 season, the multifaceted partnership will give Squarespace year-round exposure across Madison Square Garden's set of sports and entertainment properties, as well as MSG Networks Inc.'s regional sports networks, the company said Oct. 10.

Audiences will see the official partner jerseys worn by players in-game, starting Oct. 13. The deal will also give Squarespace a presence on MSG Networks as the presenting partner for their Gameside Studio.