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Zalando to pursue more partners

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Zalando to pursue more partners

Online fashion retailer Zalando SE plans to form partnerships with more brands to increase the segment's revenue share, Retail Gazette reported Dec. 14, citing a company spokesperson.

Zalando currently has partnerships with 700 brands, which accounts for around 10% of its revenue, but it is looking to increase this to between 20% and 30%, according to the report.

The company's partner program charges brands a commission for selling through Zalando's website and lets them take full control of prices and stock, the news outlet said.

"Wholesale will stay the most relevant business, but the partner (program) will help us making more products and more fashion available to our customers, as well as supporting our growth and core business," the spokesperson was quoted as saying.

The development follows Zalando CEO Rubin Ritter's announcement in October that the company plans to enter the beauty market, the report added. The expansion follows the likes of ASOS Plc and Industria de Diseño Textil SA's Pull & Bear, which also rolled out of their own line of beauty products in 2017.