Here are the most read stories of the week.

Why the industry wants Wheeler to publish the set-top box proposal, and why he might not

Lawmakers on both sides of the aisle are pushing for FCC Chairman Tom Wheeler to publish the full text of his revised set-top box proposal. But so far, it seems as if Wheeler will not budge.

Pence-Kaine least-watched VP debate since 2000

The Oct. 4 vice presidential debate between Republican Mike Pence and Democrat Tim Kaine averaged 37.2 million viewers, the fewest since the confrontation between Dick Cheney and Joe Lieberman in 2000.

Telefónica’s debt pile puts pressure on O2 IPO

Years of debt-fueled expansion mean pressure is mounting for Spain’s Telefónica España to address its estimated €52.6 billion debt pile. Analysts are convinced the company is leaning toward an IPO for its O2 unit in the U.K.

Google unveils VR-ready phone, headset

Alphabet Inc. on Oct. 4 released what one product manager called "the first phone made by Google Inc., inside and out," as well as a new virtual reality headset that along with the phone creates a mobile VR experience. The new Pixel smartphone will feature machine learning functionality through a virtual assistant called Google Assistant, which is controlled by voice command and can incorporate contextual information from the device's screen or stored text messages.

Digital video deluge forcing programmers, marketers to adapt

Speaking on a panel at the recent New York Media Festival, several executives from across the industry said the lines are blurring between traditional and digital media companies.