trending Market Intelligence /marketintelligence/en/news-insights/trending/DPTALFf4qmJ3iMY0Y9gNQQ2 content esgSubNav
In This List

Nielsen unveils performance testing service for mobile video

Blog

Live TV still dominates most TV viewing in Asia

Blog

Netflix amortized content spend estimated at $13.6 billion in 2021

Blog

Credit Risk Trends for Telecom & Tech: A Mid-Year 2021 Outlook

Blog

Summer box office rebounds in 2021


Nielsen unveils performance testing service for mobile video

Nielsen Holdings plc unveiled a new performance testing service for mobile video.

Called Nielsen Mobile Video Performance, the new service will evaluate streaming video quality on mobile and Wi-Fi networks, benchmark data across the industry and rate individual players on the factors which contribute most to positive customer experiences, the company said Dec. 7.

The four factors that the service focuses on are video resolution, startup time, rebuffering and video success rate.