T-Mobile US Inc. is luring AT&T Inc. customers with a free year of access to Hulu LLC's video service.

The offer is available to all AT&T customers who switched to T-Mobile for a free year of DIRECTV Now, the carrier said Jan. 25.

Hulu's content owners are Walt Disney Co., 21st Century Fox Inc., Time Warner Inc., and Comcast Corp.'s NBCUniversal Media LLC.