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CEMEX Ventures invests in GoFor Industries

CEMEX Ventures, the corporate venture capital unit of Mexican construction materials company CEMEX SAV de CV, invested in on-demand building materials and equipment marketplace GoFor Industries Inc.

The investment will help GoFor expand its presence in both new and existing markets. The startup has operations in Canada and the U.S., and offers a flexible, on-demand service that allows businesses to supplement their fleets, or outsource their logistics entirely.

Madrid-based CEMEX Ventures invests in the construction sector and offers a platform for startups, entrepreneurs, universities and other stakeholders in that industry.