AT&T Inc. on Dec. 13 exclusively launched Taylor Swift NOW across all its video platforms.
Released in collaboration with singer Taylor Swift, the video experience has content organized in 13 themed chapters. Taylor Swift NOW showcases videos, concert performances and behind-the-scenes footage from Swift's archives. The content is available on DIRECTV Now, DIRECTV Channel 1113, and U-verse channel 1501. The content is also available for streaming on-the-go through the apps of these platforms.
The content is hand-curated by Swift and gives her fans a look into her career and life through programs that also feature commentary from Swift herself. Taylor Swift NOW will regularly be updated with new videos and special chapters, the company said Dec. 13.