Amazon.com Inc.'s lifestyle segment Amazon Fashion has partnered with streetwear brand Nicopanda to launch a "see now, buy now" unisex lifestyle collection, Retail Gazette reported July 31.

The report said Nicopanda will debut at London Fashion Week on Sept. 16 and exhibit the six-piece collection in Amazon's Photography Studio in Hoxton, London. The collection will then be available to Amazon Prime customers on five of Amazon's European fashion sites after the show.

Prime customers can shop for Nicopanda's new range one hour after the reveal show for £6.99 or two hours after for free, according to the online news site.