KT Corp.launched a mobile shopping service, Shopping Now, with its internet protocol televisionplatform, Olleh TV, The Korea Times reportedJuly 10.

Shopping Now reportedly lets Olleh TV subscribers find and purchaseproducts related to the content they are viewing.

Subscribers can click the shopping button on their remote controlto browse a list of related items that pique their interest. The items can be purchasedby connecting the service with smartphones.