Canadian packaged food producer Metro Inc. said Dec. 9 that it sold its MissFresh ready-to-cook meal brand to fellow Montreal-based food retailer, Cook it.
Financial terms of the transaction were not disclosed, but Metro said the deal will consolidate Quebec's expertise in ready-to-cook meals and allow it to continue to grow.
Cook it will serve both its current and MissFresh customers, who can still pick up their meals at participating Metro stores.