Here are the most read storiesof the week.

strucka deal to buy about 24.5% stake in AwesomenessTV.Upon completion of this transaction, the AwesomenessTV multi-platform media companywill be valued at about $650 million. DreamWorksAnimation SKG Inc., which acquired AwesomenessTV in 2013, will remainthe company's majority stakeholder with a nearly 51% ownership of outstanding shares,while Hearst Corp. willown the remaining 24.5%.

Twitter wins exclusivestreaming rights for NFL's Thursday Night Football

Twitter Inc.won exclusive streaming rights for The National Football League's Thursday NightFootball during the 2016 NFL regular season.Under the deal, Twitterwill stream the 10 Thursday Night Football games broadcast by NBC (US) and CBS (US), which will also be simulcast on , securing the league's"Tri-Cast" distribution model of broadcast, cable and digital.

EarthTV CEO: '360-degreevideos will be bigger than virtual reality'

At the annual MIPTV conference in France, SNL Kagan sat downwith Nikolaus Lohmann, co-CEO of earthTV, a Berlin-headquartered digital productiontechnology company, to talk about the impact of 360-degree videos and VR on theTV and video industry.

Fears brew thatvirtual reality TV may follow the 3D curve

Virtual reality is being touted as the next major frontier forthe TV industry. However, VR TV will require greater levels of investment in orderto avoid the fate of 3-D technology, according to panelists at pre-MIPTV event MIPDocin Cannes, France.

Former ComcastCFO's strategic venture to invest $250M in Groupon

Atairos, an independent strategic venture led by former CFO Michael Angelakis,agreed to invest $250 million in GrouponInc. Under the terms of the investment, Atairos is purchasing$250 million of 3.25% convertible senior notes due 2022 with an initial conversionprice of about $5.40 per share, according to an April 4 news release. The convertiblenotes will be general unsecured obligations of Groupon.