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Rogers Media to scale back magazine biz

Rogers MediaInc. will sell some of its print titles and turn four of itsmagazines into online-only publications, as part of efforts to scale back itsmagazine business and transition into a digital media company.

The unit of Canada's Rogers Communications Inc. said Sept. 30 that it willsell all of its business-to-business publications as well as French-languagetitles Châtelaine, LOULOU and L'actualité. The company is searching for "strong newownership" for the latter three titles.

Meanwhile, magazines FLARE,Sportsnet, MoneySense and CanadianBusiness will become exclusively available online and via mobile apps fromJanuary 2017. Existing subscribers will continue to get print copies of themagazines until the end of 2016, with various options available including afull refund of their subscriptions.

Rogers Media will also turn weekly title Maclean's into a monthly, while monthlymagazines Châtelaine and Today's Parent will become bimonthlies. HELLO! Canada will remain a weeklymagazine. Online editions of Châtelaine,Today's Parent and HELLO! Canada offered on magazinesubscription service Texture will be published at the same time as their printcounterparts, except for Maclean's,with content updated weekly.

Along with the planned changes, Rogers Media said itearmarked more than C$35 million to create and promote digital content, whileinvesting in digital media infrastructure.