Prudential Financial Inc. named Hema Widhani chief customer officer to aid in leading the new operating model of the company's U.S. marketing organization.
Widhani replaces Naveen Agarwal, who was recently named chief marketing officer.
Prudential Financial's new marketing structure was designed to speed up the company's financial wellness strategy and aid its long-term growth. Michelle Crecca will continue as chief marketing officer for the company's workplace solutions group, with an added responsibility to lead and coordinate marketing strategy throughout the insurer's U.S. businesses.
