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Dish, Sling TV join comScore's cross-platform video ad measurement service

Dish Network Corp. will join the beta version of comScore Inc.'s cross-platform video advertising measurement service, comScore Campaign Ratings.

Dish Media's inclusion broadens the measurement to include addressable and linear ads beginning with Sling TV, with Dish to be added in the first half of 2019, the company said Dec. 13.

Advertisers will have the ability to see the incremental audiences that Sling TV and Dish Network contribute on top of linear national network delivery, comScore said.