Swedish apparel retailer H&M Hennes & Mauritz AB on March 15 launched its Shop Online store and company mobile app in India, along with the brand's scan-and-by feature for online and offline shopping.
H&M India said in July 2017 that it will start selling online this year.
The launch follows an earlier report about the retailer's plan to introduce more of its brands in the country if the government agrees to ease its local sourcing terms for single-brand global retailers.
